“A Fun Dive into Usability Testing”
A BOOK PUBLISHED FOR THE COMMUNITY 👏
This book is an attempt to give back to the design community by sharing our “Usability Testing Bible”. We at Zeta did enormous research about the best ways of doing the usability testing and we shared all our learnings in this book.
Get your copy
Case Studies
REAL-WORLD UX DESIGN SOLUTIONS IN ACTION.....🚀
Building a unified 'Sources' experience across Clari ecosystem
Created a cohesive experience for viewing and understanding 'Sources' across multiple Clari products, making the experience more intuitive, scalable, and user-friendly.
Can Present on request
PayZapp’s Revamped Mobile
Recharges flow
At Zeta, I redesigned the Mobile Recharge Plans page for HDFC’s PayZapp app, driving UX and UI improvements through user research and usability testing.
View Case Study
The magic of Microinteractions reduced
drop-off by 21% on Tap & Pay
At Zeta, for HDFC’s PayZapp, we used micro-interactions to transform a 45-second processing wait into a smooth, engaging experience—reducing drop-offs by 21%.
View Case Study
Internshala's Careers page re-design
Re-imagined Internshala’s Careers Page wherein I worked
on the IA revamp and gave a new and fresh look to the
page by adding vibrant colours, elements and perfect fonts
that communicated the brand language.
View Case Study
Certifications
BECAUSE EDUCATION SHOULD NEVER STOP...📚
Skill-building journey
SKILLS I LEARNED
AI in Design
HTML
CSS
JavaScript
AI Impacting Business
Advanced Figma
Figma Tokens
Recommendations
BUILDING TRUST ALONG THE WAY...🩵
Anoop Sethumadhavan
Design Manager, Zeta
I had the pleasure of directly managing Simarpreet for 2 years at Zeta. She is one of the most diligent and proactive teammates I've worked with, consistently demonstrating exceptional ownership. She single-handedly managed end-to-end design interventions for the UPI module in our collaboration with HDFC Bank, and her work on revamping the Tap and Pay experience was exceptional. Her stakeholder management skills earned consistent praise from product, design, and engineering teams. Simarpreet is a valuable asset to any team, and I'm confident she will continue to excel in her career.
Shivani Gaur
Principal Product Designer, Internshala
Simarpreet consistently prioritizes user needs in her design approach. Having directly overseen her work on major projects like Internshala's Career, Culture pages and Student Partner Program, I witnessed her expertise in user research, UI design, and implementing our Design System. Her work significantly improved application rates. I wholeheartedly endorse her for Senior Design and Design Management roles.
Pradyoth K
Product Manager, Zeta
Simar was my design counterpart for UPI payment flows in Zeta. Her thorough benchmarking and swift delivery of high-quality screens is complemented by her strong user advocacy in all reviews. She designs comprehensively, covering all edge cases while balancing business metrics with user experience. She was an invaluable part of the UPI squad and it was an honour working with her.
Dhanesh
Co-founder @Khatabook
I highly recommend Simarpreet for her fantastic UX design work on our website and app. She understood our vision perfectly, delivering user-centered solutions with creativity and attention to detail.
Her proactive approach and quick responses made her a joy to work with, she made a big impact on our product’s success, and we would love to work with her again.
KNOW ME BETTER! 👋
My Life in Pixels
Speaker at Config Watchparty 2023
Conducted a session on Micro-interactions for 100+ audience.
Overnight Design-a-thon at Zeta
Made a couples book and sold it online
Tried my hands on Adobe After Effects!
Created Postcards for Ganesh Chaturthi for Personal Branding.
Spoke about Menstrual Hygeine in Slums to create Awareness
Adventure all along!
These are the people I live for. 💜
My almost-twin sister. ❣️
My most favourite person ever. 🩵
Water bodies are love.
Love to dress-up.
Can climb any heights for the best waterfalls!
My workstation looks like this.
Rain and the book.
MY KNOWLEDGE POWERHOUSE
“Books open minds, hearts, and worlds.”
1
2
3
4
5
Crafting Experiences since 2020 ✨
Crafting Experiences for B2B & B2C Products ✨
Crafting Experiences for B2B & B2C Products ✨
“A Fun Dive into Usability Testing”
A BOOK PUBLISHED FOR THE COMMUNITY 👏
This book is an attempt to give back to the design community by sharing our “Usability Testing Bible”. We at Zeta did enormous research about the best ways of doing the usability testing and we shared all our learnings in this book.
This book is an attempt to give back to the design community by sharing our “Usability Testing Bible”. We at Zeta did enormous research about the best ways of doing the usability testing and we shared all our learnings in this book.
This book is an attempt to give back to the design community by sharing our “Usability Testing Bible”. We at Zeta did enormous research about the best ways of doing the usability testing and we shared all our learnings in this book.
View Case Study
Get your copy
Get your copy
Get your copy
Case Studies
REAL-WORLD UX DESIGN SOLUTIONS IN ACTION…🚀
UPI Experience on PayZapp
Building a unified 'Sources' experience across Clari ecosystem
Building a unified 'Sources' experience across Clari ecosystem
From gathering requirements from PMs to Engineering Hand-off, I was responsible for everything that goes between from design end.
Created a cohesive experience for viewing and understanding 'Sources' across multiple Clari products, making the experience more intuitive, scalable, and user-friendly.
Created a cohesive experience for viewing and understanding 'Sources' across multiple Clari products, making the experience more intuitive, scalable, and user-friendly.
Can Present on request
Can Present on request
Can Present on request
Can Present on request
Certifications
BECAUSE EDUCATION SHOULD NEVER STOP..📚
100+ Learning hours..
Skill-building journey
Skill-building journey
SKILLS I LEARNED
AI in Design
HTML
JavaScript
AI Impacting Business
CSS
My life in Pixels
KNOW ME BETTER…😍
Speaker at Config Watchparty 2023
Conducted a session on Micro-interactions for 100+ audience.
Overnight Design-a-thon at Zeta
Made a couples book and sold it online
Tried my hands on Adobe After Effects!
Created Postcards for Ganesh Chaturthi for Personal Branding.
Spoke about Menstrual Hygeine in Slums to create Awareness
Speaker at Config Watchparty 2023
Conducted a session on Micro-interactions for 100+ audience.
Overnight Design-a-thon at Zeta
Made a couples book and sold it online
Tried my hands on Adobe After Effects!
Created Postcards for Ganesh Chaturthi for Personal Branding.
Spoke about Menstrual Hygeine in Slums to create Awareness
Adventure all along!
These are the people I live for. 💜
My almost-twin sister. ❣️
My most favourite person ever. 🩵
Water bodies are love.
Love to dress-up.
Can climb any heights for the best waterfalls!
My workstation looks like this.
Rain and the book.
Recommendations
BUILDING TRUST ALONG THE WAY…🩵
Anoop Sethumadhavan
Design Manager, Zeta
I had the pleasure of directly managing Simarpreet for 2 years at Zeta. She is one of the most diligent and proactive teammates I've worked with, consistently demonstrating exceptional ownership. She single-handedly managed end-to-end design interventions for the UPI module in our collaboration with HDFC Bank, and her work on revamping the Tap and Pay experience was exceptional. Her stakeholder management skills earned consistent praise from product, design, and engineering teams. Simarpreet is a valuable asset to any team, and I'm confident she will continue to excel in her career.
Pradyoth K
Product Manager, Zeta
Simar was my design counterpart for UPI payment flows in Zeta. Her thorough benchmarking and swift delivery of high-quality screens is complemented by her strong user advocacy in all reviews. She designs comprehensively, covering all edge cases while balancing business metrics with user experience. She was an invaluable part of the UPI squad and it was an honour working with her.
Dhanesh
Co-founder @Khatabook
I highly recommend Simarpreet for her fantastic UX design work on our website and app. She understood our vision perfectly, delivering user-centered solutions with creativity and attention to detail.
Her proactive approach and quick responses made her a joy to work with, she made a big impact on our product’s success, and we would love to work with her again.
Shivani Gaur
Principal Product Designer, Internshala
Simarpreet consistently prioritizes user needs in her design approach. Having directly overseen her work on major projects like Internshala's Career, Culture pages and Student Partner Program, I witnessed her expertise in user research, UI design, and implementing our Design System. Her work significantly improved application rates. I wholeheartedly endorse her for Senior Design and Design Management roles.
COMPANIES I'VE BEEN FORTUNATE TO WORK WITH…
DURING THESE 5 YEARS, I WORKED WITH....